Little did I know how challenging it would be creating a business name and logo design that represents the business personally and what we do. We played around with several names and tossed them out to family and friends; a few months would pass, and the process would begin all over again only to end …
Why video? Video content is the fastest growing online marketing medium. The easy to digest format allows businesses to connect with consumers directly and engage in an interactive way. Increasingly, video has been shown to attract consumers attention more than any other form of advertising. Can you believe that one minute of video equals 1.8 …
The world of marketing is changing, and businesses of all sizes are experiencing the power of live streaming, thanks to improved customer connections, higher engagement rates and excellent returns on their marketing investments. Whether you are a small business that is new to the world of live streaming or a large company looking to invest …
Is social media viewing putting pressure on our broadcasters? It is no secret that the popularity of online video content is putting pressure on traditional broadcasters, as more people switch to on-demand content and streaming services. Alongside the widespread consumption of online video content, media recipients are also becoming active content creators on social media …
