Video content is the fastest growing online marketing medium. The easy to digest format allows businesses to connect with consumers directly and engage in an interactive way. Increasingly, video has been shown to attract consumers attention more than any other form of advertising.
Can you believe that one minute of video equals 1.8 million words?
81% of consumers currently interact with brands on social media.
98% of video users said that they have watched video to learn more about a product or service.
Almost half of viewers say they’ve made a purchase because of watching a branded video on social media.
Did you know that you can track the success of your videos?
You can measure the number of times someone watches a video, and if the video encourages more consumers to interact with your business.
By 2022 video content will account for over 80% of all consumer internet traffic.
In summary video is here to stay, and to stay competitive and relevant, it will be critical to incorporate video into your content marketing strategy.
Video content is an appealing way for businesses to engage directly with their audience and give them an insight into how the business operates.
An engaging well produced video advertisement can be the start of a long-term customer relationship.