The power of live streaming for your brand

The world of marketing is changing, and businesses of all sizes are experiencing the power of live streaming, thanks to improved customer connections, higher engagement rates and excellent returns on their marketing investments. Whether you are a small business that is new to the world of live streaming or a large company looking to invest in professional video content, this blog will take you through the benefits of live streaming for your brand.

What is live streaming and why has it become so popular?

Sadly, the Covid-19 pandemic brought an end to physical events and experiences, with businesses forced to cancel many of their planned marketing events, the ability to hold virtual live streams quickly saw this flexible medium explode in popularity.

Live streaming is a form of broadcasting which transmits audio and video content in real-time via the internet, allowing businesses to hold virtual events, deliver live announcements, hold online courses, and provide a glimpse into the behind-the-scenes action.

Who can live stream?

Any brand which is looking to invest in their marketing efforts can benefit from live streaming, and we offer a variety of packages to suit every budget. Although moving to online streaming may seem overwhelming at first, a professional team and a well-planned concept could see your business permanently replacing physical events with live streams.

If you are looking to maximise direct communication and build a brand community, now is the time to make the most of new video trends for your brand. Live streaming is quickly growing in popularity, and this is your chance to stand out from competitors with this new and innovative way to connect to your target audience.

What are the benefits of live streaming over traditional events?

The traditional in-person events are moving across to experiences which are live streamed, with the potential to reach huge audiences. The following are just some of the benefits our customers experience:

  • Wider reach – Traditionally events such as trade shows, open-days, product demonstrations, tours and talks were held in-person, with a reach that was limited in terms of your geographical location. However, live streaming will allow your business to reach a global audience with remote attendees able to join from anywhere in the world with an internet connection.
  • Improved engagement – Streaming platforms are designed to be sociable spaces, so your business will benefit improved engagement with participants during the stream. This is a great opportunity to build connections with your target audience, without having to rely on physical meetings.
  • Embrace spontaneity – Live streamed content requires less planning than pre-scripted and produced videos, so your business can capture the action on camera as it happens. Your audience will appreciate the chance to see your team in action and you will be able to respond in real-time.

Why do so many viewers prefer live streaming over pre-recorded video?

Live streaming allows viewers to gain a more intimate look inside your business, and your viewers will feel as if they have received a back-stage pass to get to know your team, products, and the services you provide. Pre-recorded video content can be a great tool for a business, however live streaming creates a buzz which is sure to improve the awareness of your brand.

Where can I record a live stream for my business?

When it comes to planning a place to host your live stream the most popular locations are hotels and boardrooms, although any large space with an excellent internet connection could be an ideal location for you to present your brand story. The most popular live streaming time frame is 90 minutes, and we can include pre-recorded content which our team will capture before the live streaming event.

How long does it take to set up a live stream?

Our professional team of producers, directors, sound technicians, and camera personnel will handle the whole project with ease, from the design of the initial concept and storyboarding through to the pre-recorded professional inserts and final online live streaming. We will take care of the entire set up for your live stream, so that you are free to focus on running your business.

In comparison to traditional brand video content, live streaming tends to be more spontaneous. This means there are no scripts to learn, as viewers will be looking to gain a glimpse into the behind-the-scenes action of your business and really get to know your team on a personal level. The live stream will be broadcast to YouTube, which is a well-known and easily accessible platform for you audience. Folling the stream we will also send you a downloadable copy of the full stream, which will include any pre-recorded content.

This convenience combined with the amazing power of video content is seeing live streaming souring in popularity, and if your brand is looking to stand out from its competitors it is important to embrace this new normal.

For many businesses live streaming is the way of the future, and here at Leaning Tree Media we offer a full online live streaming package that is designed to showcase your brand and allow you to speak to your audience with ease. We can help you execute a targeted live streaming event, which drives awareness of your brand and delivers an excellent return on your investment. To find out more about our live streaming video services in Ireland, please contact our team today.